Explainer: Connected TV (CTV) Advertising (Keith Norman – Premion)

After listening to this episode, you’ll know all about connected TV advertising for campaigns. While broadcast TV ad budgets continue to grow on campaigns, more voters are watching streaming services – many of which are ad-supported – so campaigners are shifting their budgets.

‍Keith Norman, head of political sales at Premion, is going to be our expert guide today. He has an extensive resume in ad sales and the media industry. He’s also worked at Univision, Politico, and NBC. Premion is an industry leader in the connected TV advertising space with national reach on their premium inventory. We discuss strategies for targeting and creative, how to measure success, and what to do if you haven’t started CTV advertising.