The Science of Political Persuasion – Adam Schaeffer (Evolving Strategies)
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The Science of Political Persuasion – Adam Schaeffer (Evolving Strategies)

"What you want to know is whether this message will shift somebody's vote, not whether they think it's a good message."

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The Business of Politics Show hits feeds every Wednesday morning.

The Science of Political Persuasion – Adam Schaeffer (Evolving Strategies)
Experts
May 31, 2023
33
 MIN

"What you want to know is whether this message will shift somebody's vote, not whether they think it's a good message."

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Proposing A GOP Tech "Manhattan Project" – Jason Belich
Experts
May 24, 2023
24
 MIN

"The key to undoing that skill and aversion problem is to build an ecosystem that is right wing friendly, heartland friendly, patriotism friendly."

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What Campaigners Need To Know About AI – Tom Newhouse (Convergence Media)
Operatives
May 17, 2023
25
 MIN

I think you'll see political campaigns sort of leading the way, even in front of corporations in terms of how they're utilizing this technology because they've gotta take risks to win.

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How To Build A Disruptive Political Business – Michael Beach (Cross Screen Media)
Entrepreneurs
May 3, 2023
30
 MIN

Everybody wants to get to streaming right now, and it's also the future of the business. If you are a TV buyer, the only way that you can hold onto the media budget long term is to own streaming.

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What About Improving Major Donor Fundraising? – Dante Vitagliano (Trailmapper)
Entrepreneurs
April 26, 2023
28
 MIN

"Not every donor prospect needs to receive every email, and that most especially applies to the major donors."

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Conversation: Inside Democrats' Tech Playbook
Operatives
April 19, 2023
29
 MIN

"Just imagine going to the Super Bowl and getting the playbook handed to you from the team that you're going up against. This is basically what the Democrats do."

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How To Launch Your Presidential Campaign – Terry Sullivan (Firehouse Strategies)
Operatives
April 12, 2023
27
 MIN

Go run a state Senate race. You're gonna learn 10 times more about campaigns and politics and how to do it by running a state senate race than you ever will by working on a presidential campaign.

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Towards A More Ethical Fundraising Culture – John Hall (Apex Strategies)
Operatives
April 5, 2023
31
 MIN

"We have to do this better. There's no chance we'll catch up to the Democrats, at least come to parity with them unless we start treating our donors better."

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The Complex World of Digital Advertising – Shannon Chatlos (Strategic Partners & Media)
Operatives
March 29, 2023
29
 MIN

"The call came in at noon. We were up at 6:00 PM on St. Patrick's Day and ran all weekend, and were successful on Wednesday. So as long as you have a relationship with your digital consultant, we'll take that call and we'll get it done."

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