The Science of Political Persuasion – Adam Schaeffer (Evolving Strategies)

"What you want to know is whether this message will shift somebody's vote, not whether they think it's a good message."

"The key to undoing that skill and aversion problem is to build an ecosystem that is right wing friendly, heartland friendly, patriotism friendly."

I think you'll see political campaigns sort of leading the way, even in front of corporations in terms of how they're utilizing this technology because they've gotta take risks to win.

Everybody wants to get to streaming right now, and it's also the future of the business. If you are a TV buyer, the only way that you can hold onto the media budget long term is to own streaming.

"Not every donor prospect needs to receive every email, and that most especially applies to the major donors."

"Just imagine going to the Super Bowl and getting the playbook handed to you from the team that you're going up against. This is basically what the Democrats do."

Go run a state Senate race. You're gonna learn 10 times more about campaigns and politics and how to do it by running a state senate race than you ever will by working on a presidential campaign.

"We have to do this better. There's no chance we'll catch up to the Democrats, at least come to parity with them unless we start treating our donors better."

"The call came in at noon. We were up at 6:00 PM on St. Patrick's Day and ran all weekend, and were successful on Wednesday. So as long as you have a relationship with your digital consultant, we'll take that call and we'll get it done."