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Operatives
Episodes

Political operatives who run campaigns.

How The GOP Became The Anti-Tax Party – Grover Norquist (Americans for Tax Reform)
Operatives
May 15, 2024
23
 MIN

"It is a strategic move to allow unknown people running for office for the first time to have a track record."

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Stacking Content To Beat Media Fragmentation – Zack Roday (Ascent Media)
Operatives
May 1, 2024
25
 MIN

"That's one of the beauties of stacked content is if you employ it, then you are right there on a knife edge, always ready to go and you can seize that moment."

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Convincing Someone To Run For Senate – Jason Thielman (NRSC)
Operatives
April 17, 2024
24
 MIN

"The next major focus is how do we direct more of these hard dollars to these candidates and campaigns?"

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Inside A Modern Campaign Ground Game – Jon Seaton (Camelback Strategy Group)
Operatives
April 3, 2024
21
 MIN

"Oftentimes our canvassers are as close to a candidate as any voter will ever get."

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How Campaigns Can Tap into the Creator Economy – Kurt Luidhardt (Prosper Group)
Operatives
March 6, 2024
24
 MIN

"Somewhere between 2012 and 2024 data has eaten up creative."

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A TikTok-fueled Victory In New Zealand – Sean Topham (Topham Guerin)
Operatives
January 10, 2024
31
 MIN

"TikTok was THE most important decision we made."

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Building An Audience With Impact – Michael Duncan (Ruthless Podcast)
Operatives
August 9, 2023
35
 MIN

"The podcast is a great outlet for a lot of this frustration, right? Now, finally, we have like an opportunity to be part of that conversation."

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Breaking Down Presidential Campaigns' Email Strategies – Josh Klemons (Reverbal Communications)
Operatives
July 19, 2023
30
 MIN

"If you're not writing with short paragraphs, what are we even doing here? Most people are going to read these on their phones. You want to write it so that it's easy to read, easier to skip."

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Making Campaign Creative Budgets Go Further – Danny Laub (Poolhouse)
Operatives
July 12, 2023
31
 MIN

"Why don't we take just a teeny little bit off of the placement and make a damn good ad."

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What Campaigners Need To Know About AI – Tom Newhouse (Convergence Media)
Operatives
May 17, 2023
25
 MIN

I think you'll see political campaigns sort of leading the way, even in front of corporations in terms of how they're utilizing this technology because they've gotta take risks to win.

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Conversation: Inside Democrats' Tech Playbook
Operatives
April 19, 2023
29
 MIN

"Just imagine going to the Super Bowl and getting the playbook handed to you from the team that you're going up against. This is basically what the Democrats do."

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How To Launch Your Presidential Campaign – Terry Sullivan (Firehouse Strategies)
Operatives
April 12, 2023
27
 MIN

Go run a state Senate race. You're gonna learn 10 times more about campaigns and politics and how to do it by running a state senate race than you ever will by working on a presidential campaign.

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Towards A More Ethical Fundraising Culture – John Hall (Apex Strategies)
Operatives
April 5, 2023
31
 MIN

"We have to do this better. There's no chance we'll catch up to the Democrats, at least come to parity with them unless we start treating our donors better."

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The Complex World of Digital Advertising – Shannon Chatlos (Strategic Partners & Media)
Operatives
March 29, 2023
29
 MIN

"The call came in at noon. We were up at 6:00 PM on St. Patrick's Day and ran all weekend, and were successful on Wednesday. So as long as you have a relationship with your digital consultant, we'll take that call and we'll get it done."

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Asking "Impolite Questions" Post 2022 – Ron Nehring
Operatives
January 18, 2023
35
 MIN

"We are seeing fundraising abuses on the part of some candidates and some party committees that are just the highest form of malpractice."

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How To Run A Data-Driven Super PAC – Luke Thompson (Cerberus Strategies)
Operatives
May 18, 2022
48
 MIN

"We had a more comprehensive picture of the Ohio primary electorate than any other campaign in the state in history."

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A Candidate's Lessons Learned From Running For Office – Matthew Foldi
Operatives
September 28, 2022
34
 MIN

"I learned more from my experience of running for office than I did majoring in political science."

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Incorporating Props & Symbols Into TV Ads – Casey Phillips (Hereford Agency)
Operatives
September 14, 2022
30
 MIN

"My brain works in very weird ways. Number one is that when a script comes, I can't get to the laptop fast enough."

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A Solution For Crowded Primaries – David Kanevsky (3D Strategic Research)
Operatives
August 17, 2022
26
 MIN

"Even the candidates who don't win end up with positive impressions among voters that lets them run for future offices."

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