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Eric Wilson
Hosted by Eric Wilson

Hear from the pros who make politics happen.

We bring you into conversation with the entrepreneurs, funders, and operatives who drive the business of politics.

Latest Episodes

New episodes hit feeds every Wednesday morning.

All  Episodes
The Science of Political Persuasion – Adam Schaeffer (Evolving Strategies)
Experts
May 31, 2023
33
 MIN

"What you want to know is whether this message will shift somebody's vote, not whether they think it's a good message."

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Proposing A GOP Tech "Manhattan Project" – Jason Belich
Experts
May 24, 2023
24
 MIN

"The key to undoing that skill and aversion problem is to build an ecosystem that is right wing friendly, heartland friendly, patriotism friendly."

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What Campaigners Need To Know About AI – Tom Newhouse (Convergence Media)
Operatives
May 17, 2023
25
 MIN

I think you'll see political campaigns sort of leading the way, even in front of corporations in terms of how they're utilizing this technology because they've gotta take risks to win.

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How To Build A Disruptive Political Business – Michael Beach (Cross Screen Media)
Entrepreneurs
May 3, 2023
30
 MIN

Everybody wants to get to streaming right now, and it's also the future of the business. If you are a TV buyer, the only way that you can hold onto the media budget long term is to own streaming.

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What About Improving Major Donor Fundraising? – Dante Vitagliano (Trailmapper)
Entrepreneurs
April 26, 2023
28
 MIN

"Not every donor prospect needs to receive every email, and that most especially applies to the major donors."

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Conversation: Inside Democrats' Tech Playbook
Operatives
April 19, 2023
29
 MIN

"Just imagine going to the Super Bowl and getting the playbook handed to you from the team that you're going up against. This is basically what the Democrats do."

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How To Launch Your Presidential Campaign – Terry Sullivan (Firehouse Strategies)
Operatives
April 12, 2023
27
 MIN

Go run a state Senate race. You're gonna learn 10 times more about campaigns and politics and how to do it by running a state senate race than you ever will by working on a presidential campaign.

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Towards A More Ethical Fundraising Culture – John Hall (Apex Strategies)
Operatives
April 5, 2023
31
 MIN

"We have to do this better. There's no chance we'll catch up to the Democrats, at least come to parity with them unless we start treating our donors better."

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The Complex World of Digital Advertising – Shannon Chatlos (Strategic Partners & Media)
Operatives
March 29, 2023
29
 MIN

"The call came in at noon. We were up at 6:00 PM on St. Patrick's Day and ran all weekend, and were successful on Wednesday. So as long as you have a relationship with your digital consultant, we'll take that call and we'll get it done."

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Explainer: Social Listening – Zack Condry (Echo)
Explainers
March 22, 2023
30
 MIN

"I'm looking for the numbers first and foremost and then contextual intelligence to inform us and give us a clear picture."

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Explainer: Connected TV (CTV) Advertising (Keith Norman – Premion)
Explainers
March 15, 2023
24
 MIN

"OTT has that kind of measurable reach that is valuable to a wholistic approach to political ad buying."

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Shaping The Washington Conversation With Digital – Tyler Brown (Hadron Strategies)
Entrepreneurs
February 8, 2023
33
 MIN

That's what the policy world in Washington is. Everything that you start to take for granted, there's always shifts. Three, two, every four years that shift can come, and it's a question of how are you prepared for when that shift happens?

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The Way Forward For Online Campaign Fundraising – Ken Mika (Politicoin)
Entrepreneurs
February 1, 2023
18
 MIN

"Campaigns are a hundred percent ready for having a specialized firm in fundraising. We've seen this take place with firms making just TV ads, even some for just knocking on doors."

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Explainer: What Is The RNC? (Saul Anuzis)
Explainers
January 25, 2023
30
 MIN

"What the party has to be careful of is not to become that quintessential establishment unit that nobody pays attention to."

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Asking "Impolite Questions" Post 2022 – Ron Nehring
Operatives
January 18, 2023
35
 MIN

"We are seeing fundraising abuses on the part of some candidates and some party committees that are just the highest form of malpractice."

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Explainer: How Early Voting Works
Explainers
December 21, 2022
20
 MIN

"If you can bank votes early, it'll save you money down the stretch during GOTV, so you don't have to send those people mailed to remind them to turn out an election day. You don't have to text them, you don't have to call them."

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Measuring The Competitive Paid Media Landscape – Adam Wise (National Media)
Experts
December 14, 2022
32
 MIN

"Comscore will tell you you're wrong about your October media. By on Thanksgiving, Nielsen will tell you that you were wrong. Next year. We needed something that gave us the speed to know if we were right or wrong last week."

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What Voters Think About Fundraising Emails – Josh Nelson (Civic Shout)
Entrepreneurs
November 30, 2022
28
 MIN

"The spamming and scamming tactics that have become all too common are doing real damage to our ability to reach people and hold their attention."

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Republicans "Old School" Campaign – Kyle Tharp (FWIW Media)
Experts
November 16, 2022
32
 MIN

"Not only were Democrats on those platforms really far outspending their Republican opponents, they were doing so in really smart, interesting ways."

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What Americans Should Know About European Campaigns – Juri Schnöller (Cosmonauts & Kings)
Entrepreneurs
November 9, 2022
27
 MIN

"Most people say, 'Look, this kind of hyper polarized political debate, we don't want to have that in Europe.'"

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Inside The World Of Political Prediction Markets – Alex Keeney (Star Spangled Gamblers)
Experts
October 26, 2022
31
 MIN

"There's a small group of people who are so good at this that they can make as much money as well-heeled lobbyists downtown. Who do you want to take advice from?"

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Bringing Digital Advertising Into Reach For Campaigns Of All Sizes – Andy Yates (Republican Ads)
Entrepreneurs
October 19, 2022
32
 MIN

"We can drill down and make sure your persuasion is only going to persuasion, and you're putting GOTV messaging in front of the folks that are already in your camp."

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Money Talks...If You Know How To Listen – Stephen Aaron (527 Tracker)
Entrepreneurs
October 12, 2022
27
 MIN

"There's a big difference between somebody spending $4 million in a week and $7 million in a week, and we needed to figure out what were the accurate numbers and we were able to build an algorithm to do it."

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Tracking The Spending Of The $9.8 Billion Midterm Elections – Kyle Roberts (AdImpact)
Entrepreneurs
October 5, 2022
23
 MIN

"One campaign always wants to know what the other campaign is up to."

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A Candidate's Lessons Learned From Running For Office – Matthew Foldi
Operatives
September 28, 2022
34
 MIN

"I learned more from my experience of running for office than I did majoring in political science."

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Embracing Cryptocurrency Voters – Tyler Whirty (HODLpac)
Entrepreneurs
September 21, 2022
28
 MIN

"The crypto community is a powder keg of political energy."

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Incorporating Props & Symbols Into TV Ads – Casey Phillips (Hereford Agency)
Operatives
September 14, 2022
30
 MIN

"My brain works in very weird ways. Number one is that when a script comes, I can't get to the laptop fast enough."

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Building Software To Solve Your Own Challenges – Joe Mansour (Speak4)
Entrepreneurs
September 7, 2022
23
 MIN

"Once someone sent a message to their lawmakers on this issue, they cared about they're, bought in and they were much more likely to then donate to the organization than if they'd just been asked directly for a hard solicitation."

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Online Fundraising Software For Donors – Marcus Tetwiler (Sprinkle)
Entrepreneurs
August 31, 2022
36
 MIN

"We look at political contributions as a 15 billion market where the candidates have had their needs prioritized for years, while the donor experience has fallen behind."

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The People Who Make Politics Happen – Daniel Laurison (Swarthmore College)
Experts
August 24, 2022
32
 MIN

"Having real conversations with people and not just reading from scripts, I think, would make a huge difference in how connected people to politics."

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A Solution For Crowded Primaries – David Kanevsky (3D Strategic Research)
Operatives
August 17, 2022
26
 MIN

"Even the candidates who don't win end up with positive impressions among voters that lets them run for future offices."

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Voter Data As A Utility – Jon Black (Data Trust)
Entrepreneurs
August 10, 2022
26
 MIN

"They were focused on building a data operation for the party. And that's kind of what led to the Data Trust in how we operate. You know, we are an entity and again, a utility for the party and not just for one candidate or one individual."

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Training For Political Campaigns – Stephen Rowe (Leadership Institute)
Experts
August 3, 2022
25
 MIN

"Training works and the number of effectively trained activists on your side directly contributes to your success."

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Knowing What's On Every Ballot – Alex Niemczewski (BallotReady)
Entrepreneurs
July 27, 2022
23
 MIN

"We are nonpartisan and we mean it. We have integrity around it."

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How To Survive Crises In Business And Politics – Wesley Donehue (Push Digital)
Entrepreneurs
July 20, 2022
30
 MIN

"When the cancel culture mob comes for you, they don't want you to just lose your job temporarily. They want to make sure you are destroyed for life."

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What It Takes To Build A Winning Campaign Website – Ryan Rodgers (The Strategy Group Co.)
Entrepreneurs
July 6, 2022
32
 MIN

"People are visual. You have to pierce the heart, then move the mind. To do that it's emotion based."

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How To Run A Data-Driven Super PAC – Luke Thompson (Cerberus Strategies)
Operatives
May 18, 2022
48
 MIN

"We had a more comprehensive picture of the Ohio primary electorate than any other campaign in the state in history."

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The Startup Skills Campaigns Teach – Steve Johnston (Flexpoint Media)
Entrepreneurs
April 6, 2022
24
 MIN

"Data in the car, hopefully in your passenger seat, but not necessarily the driver's seat."

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Bringing Artificial Intelligence to Campaigns – Will Long (Numinar)
Entrepreneurs
October 6, 2021
22
 MIN

"My only experience ever with political campaigns was one Saturday in New Hampshire where I volunteered to go up with the Harvard Republican Club and knock doors for a day. It opened my eyes to this new opportunity for where technology and entrepreneurship we see in Silicon Valley hadn't really permeated as deeply.".

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Building Scalable Political Businesses – Nicole Schlinger (Campaign HQ)
Entrepreneurs
September 8, 2021
22
 MIN

"When you make the jump from operative to entrepreneur, you have to understand that your objectives are aligned with your clients' but they are not identical."

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About The Show —

The Business of Politics Show is a weekly interview podcast with conversations you won't hear anywhere else.

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YOUR HOST:

Eric Wilson

Political Technologist

Managing Partner of Startup Caucus

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