Radio Podcast Cover - Radio Webflow Template
Eric Wilson
Hosted by Eric Wilson

Hear from the pros who make politics happen.

We bring you into conversation with the entrepreneurs, funders, and operatives who drive the business of politics.

Latest Episodes

New episodes hit feeds every Wednesday morning.

All  Episodes
Using Email Authentication To Boost Deliverability – Seth Blank (Valimail)
Experts
May 29, 2024
23
 MIN

"You need to make sure those messages from you to your audience are actually from you."

Play Episode
How The GOP Became The Anti-Tax Party – Grover Norquist (Americans for Tax Reform)
Operatives
May 15, 2024
23
 MIN

"It is a strategic move to allow unknown people running for office for the first time to have a track record."

Play Episode
Stacking Content To Beat Media Fragmentation – Zack Roday (Ascent Media)
Operatives
May 1, 2024
25
 MIN

"That's one of the beauties of stacked content is if you employ it, then you are right there on a knife edge, always ready to go and you can seize that moment."

Play Episode
Convincing Someone To Run For Senate – Jason Thielman (NRSC)
Operatives
April 17, 2024
24
 MIN

"The next major focus is how do we direct more of these hard dollars to these candidates and campaigns?"

Play Episode
Inside A Modern Campaign Ground Game – Jon Seaton (Camelback Strategy Group)
Operatives
April 3, 2024
21
 MIN

"Oftentimes our canvassers are as close to a candidate as any voter will ever get."

Play Episode
Experimentation Makes TV Ads More Effective – David Broockman (UC Berkeley)
Experts
March 20, 2024
28
 MIN

"In a world where it's kind of hard to predict what works, but it is the case that some things work better than others, that really kind of underscores the value of doing this kind of experimentation."

Play Episode
How Campaigns Can Tap into the Creator Economy – Kurt Luidhardt (Prosper Group)
Operatives
March 6, 2024
24
 MIN

"Somewhere between 2012 and 2024 data has eaten up creative."

Play Episode
The Origin of Dimpled Chads – Patrick Wohl (Down Ballot)
Entrepreneurs
February 21, 2024
26
 MIN

"The next time someone tells you local politics is uninteresting or inconsequential you can point them to this case."

Play Episode
Rules Of The Road For AI In Political Ads – Scott Brennen (University of North Carolina)
Experts
January 24, 2024
25
 MIN

"Public policy should promote learning about generative AI."

Play Episode
A TikTok-fueled Victory In New Zealand – Sean Topham (Topham Guerin)
Operatives
January 10, 2024
31
 MIN

"TikTok was THE most important decision we made."

Play Episode
PoliSci for Campaigners – Bob Maranto (University of Arkansas)
Experts
December 20, 2023
40
 MIN

"If every political scientist in the planet died tomorrow, really only our loved ones would grieve."

Play Episode
AI For President – Robert Moran (Lincoln 2.0)
Experts
December 6, 2023
30
 MIN

"It's a weird future, but it is something that I think we'll experience."

Play Episode
The Future Of Online Fundraising – Ryan Lyk (WinRed)
Entrepreneurs
November 22, 2023
35
 MIN

"What we've seen in our testing is that personalization works. When you are tailoring content for what that person cares about, you're going to get better results."

Play Episode
Metrics and Innovation in Political Recruitment – Sylvie Légère (Candidate Pathways)
Entrepreneurs
November 8, 2023
32
 MIN

"These local races, it's a dog fight in the gutter, and you need to be liked, and you need to be known, and you cannot just be a barking dog – showing up and pointing to everything that's wrong. You need to have shown that you could be a team player."

Play Episode
Sun Tzu's Advice For Campaigners – Caitlin Huxley (Huxley Strategies)
Experts
October 25, 2023
21
 MIN

"Let your great object be victory, not lengthy campaigns, which today is work smarter, not harder."

Play Episode
The Politics Of Programmatic Advertising [LIVE]
Explainers
October 11, 2023
33
 MIN

If more and more members of the tech community decide to abandon the political market place, then you're abandoning the entire conversation the country continues to have every single election cycle. Except now it's happening without you."

Play Episode
Building Audiences and Content in the Political Media Industry – Bubba Atkinson (Monarch Media Ventures)
Entrepreneurs
September 27, 2023
30
 MIN

"You can get the center left and the hard right to agree on a lot of things, but you have to present it in a certain way. It can't be combative. And that's how I view a lot of conservative medias, is quite combative."

Play Episode
How The Iowa Caucuses Work [LIVE]
Explainers
September 20, 2023
41
 MIN

"He could get in the day before the caucuses, because we don't print ballots in Iowa. We have blank sheets of paper. You write down your preference, you pass it in."

Play Episode
Using AI To Make Better Informed Citizens – Paul Allen (Citizen Portal)
Entrepreneurs
August 16, 2023
31
 MIN

"I think it's a really good time for Americans to say, let's lean into AI as citizens to hold our representatives accountable and to make sure that what they say they actually do and what they do actually works."

Play Episode
Building An Audience With Impact – Michael Duncan (Ruthless Podcast)
Operatives
August 9, 2023
35
 MIN

"The podcast is a great outlet for a lot of this frustration, right? Now, finally, we have like an opportunity to be part of that conversation."

Play Episode
Explainer: Programmatic Digital Advertising For Politics (Jordan Lieberman & Kate Holliday – Powers Interactive)
Explainers
August 2, 2023
26
 MIN

"It's infuriating because some of the best known biggest publishers are really doing everything they can to discourage political advertising."

Play Episode
Campaign Branding For 2024 – Hunter Schwarz (Yello)
Experts
July 26, 2023
31
 MIN

"You could come out with a logo, the designers are like, oh my gosh. And it just falls flat with voters. You're not designing for designers, you're designing for voters."

Play Episode
Breaking Down Presidential Campaigns' Email Strategies – Josh Klemons (Reverbal Communications)
Operatives
July 19, 2023
30
 MIN

"If you're not writing with short paragraphs, what are we even doing here? Most people are going to read these on their phones. You want to write it so that it's easy to read, easier to skip."

Play Episode
Making Campaign Creative Budgets Go Further – Danny Laub (Poolhouse)
Operatives
July 12, 2023
31
 MIN

"Why don't we take just a teeny little bit off of the placement and make a damn good ad."

Play Episode
Meet The AI Writing Campaign Fundraising Emails – Mike Nellis (Quiller)
Entrepreneurs
July 5, 2023
30
 MIN

"If you are looking at this landscape with all the tech changes that are happening now and that are gonna happen in the next year, five years, et cetera, and you are not thinking about how to totally restructure your process and your company, you are already a dinosaur."

Play Episode
Podcasting, Politics and Connection – Adam Belmar (Advocacy Content Kitchen)
Experts
June 28, 2023
32
 MIN

"It's a little bit like old time radio. I think a lot of our audience in the political space have that in their DNA. It was something that we grew up with and it's not surprising to me that it's come back."

Play Episode
Innovating in the Halls of Power – Caleb Smith (Office of the Speaker)
Experts
June 21, 2023
30
 MIN

The creative process, there's inherent risk. And in politics, or at least within government, we are incredibly risk averse creatures. Ultimately, politics is a people business. So if you build trust first, then you can build lots of other cool stuff later.

Play Episode
How To Use The Internet To Win Elections – Colin Delany (ePolitics.com)
Experts
June 14, 2023
36
 MIN

"Organizing your campaign to take the best advantage of the tech options that are open to you. That is a really big question."

Play Episode
How Campaigns Are Using AI For Copywriting & Creative – Brian Athey (Push Digital)
Experts
June 7, 2023
30
 MIN

"Suddenly there is this new standard where everybody has this tool and the new challenges not competing against each other with the tools, but competing with each other against the ideas of how to use it."

Play Episode
The Science of Political Persuasion – Adam Schaeffer (Evolving Strategies)
Experts
May 31, 2023
33
 MIN

"What you want to know is whether this message will shift somebody's vote, not whether they think it's a good message."

Play Episode
Proposing A GOP Tech "Manhattan Project" – Jason Belich
Experts
May 24, 2023
24
 MIN

"The key to undoing that skill and aversion problem is to build an ecosystem that is right wing friendly, heartland friendly, patriotism friendly."

Play Episode
What Campaigners Need To Know About AI – Tom Newhouse (Convergence Media)
Operatives
May 17, 2023
25
 MIN

I think you'll see political campaigns sort of leading the way, even in front of corporations in terms of how they're utilizing this technology because they've gotta take risks to win.

Play Episode
How To Build A Disruptive Political Business – Michael Beach (Cross Screen Media)
Entrepreneurs
May 3, 2023
30
 MIN

Everybody wants to get to streaming right now, and it's also the future of the business. If you are a TV buyer, the only way that you can hold onto the media budget long term is to own streaming.

Play Episode
What About Improving Major Donor Fundraising? – Dante Vitagliano (Trailmapper)
Entrepreneurs
April 26, 2023
28
 MIN

"Not every donor prospect needs to receive every email, and that most especially applies to the major donors."

Play Episode
Conversation: Inside Democrats' Tech Playbook
Operatives
April 19, 2023
29
 MIN

"Just imagine going to the Super Bowl and getting the playbook handed to you from the team that you're going up against. This is basically what the Democrats do."

Play Episode
How To Launch Your Presidential Campaign – Terry Sullivan (Firehouse Strategies)
Operatives
April 12, 2023
27
 MIN

Go run a state Senate race. You're gonna learn 10 times more about campaigns and politics and how to do it by running a state senate race than you ever will by working on a presidential campaign.

Play Episode
Towards A More Ethical Fundraising Culture – John Hall (Apex Strategies)
Operatives
April 5, 2023
31
 MIN

"We have to do this better. There's no chance we'll catch up to the Democrats, at least come to parity with them unless we start treating our donors better."

Play Episode
The Complex World of Digital Advertising – Shannon Chatlos (Strategic Partners & Media)
Operatives
March 29, 2023
29
 MIN

"The call came in at noon. We were up at 6:00 PM on St. Patrick's Day and ran all weekend, and were successful on Wednesday. So as long as you have a relationship with your digital consultant, we'll take that call and we'll get it done."

Play Episode
Explainer: Social Listening – Zack Condry (Echo)
Explainers
March 22, 2023
30
 MIN

"I'm looking for the numbers first and foremost and then contextual intelligence to inform us and give us a clear picture."

Play Episode
Explainer: Connected TV (CTV) Advertising (Keith Norman – Premion)
Explainers
March 15, 2023
24
 MIN

"OTT has that kind of measurable reach that is valuable to a wholistic approach to political ad buying."

Play Episode
Shaping The Washington Conversation With Digital – Tyler Brown (Hadron Strategies)
Entrepreneurs
February 8, 2023
33
 MIN

That's what the policy world in Washington is. Everything that you start to take for granted, there's always shifts. Three, two, every four years that shift can come, and it's a question of how are you prepared for when that shift happens?

Play Episode
The Way Forward For Online Campaign Fundraising – Ken Mika (Politicoin)
Entrepreneurs
February 1, 2023
18
 MIN

"Campaigns are a hundred percent ready for having a specialized firm in fundraising. We've seen this take place with firms making just TV ads, even some for just knocking on doors."

Play Episode
Explainer: What Is The RNC? (Saul Anuzis)
Explainers
January 25, 2023
30
 MIN

"What the party has to be careful of is not to become that quintessential establishment unit that nobody pays attention to."

Play Episode
Asking "Impolite Questions" Post 2022 – Ron Nehring
Operatives
January 18, 2023
35
 MIN

"We are seeing fundraising abuses on the part of some candidates and some party committees that are just the highest form of malpractice."

Play Episode
Explainer: How Early Voting Works
Explainers
December 21, 2022
20
 MIN

"If you can bank votes early, it'll save you money down the stretch during GOTV, so you don't have to send those people mailed to remind them to turn out an election day. You don't have to text them, you don't have to call them."

Play Episode
Measuring The Competitive Paid Media Landscape – Adam Wise (National Media)
Experts
December 14, 2022
32
 MIN

"Comscore will tell you you're wrong about your October media. By on Thanksgiving, Nielsen will tell you that you were wrong. Next year. We needed something that gave us the speed to know if we were right or wrong last week."

Play Episode
What Voters Think About Fundraising Emails – Josh Nelson (Civic Shout)
Entrepreneurs
November 30, 2022
28
 MIN

"The spamming and scamming tactics that have become all too common are doing real damage to our ability to reach people and hold their attention."

Play Episode
Republicans "Old School" Campaign – Kyle Tharp (FWIW Media)
Experts
November 16, 2022
32
 MIN

"Not only were Democrats on those platforms really far outspending their Republican opponents, they were doing so in really smart, interesting ways."

Play Episode
What Americans Should Know About European Campaigns – Juri Schnöller (Cosmonauts & Kings)
Entrepreneurs
November 9, 2022
27
 MIN

"Most people say, 'Look, this kind of hyper polarized political debate, we don't want to have that in Europe.'"

Play Episode
Inside The World Of Political Prediction Markets – Alex Keeney (Star Spangled Gamblers)
Experts
October 26, 2022
31
 MIN

"There's a small group of people who are so good at this that they can make as much money as well-heeled lobbyists downtown. Who do you want to take advice from?"

Play Episode
Bringing Digital Advertising Into Reach For Campaigns Of All Sizes – Andy Yates (Republican Ads)
Entrepreneurs
October 19, 2022
32
 MIN

"We can drill down and make sure your persuasion is only going to persuasion, and you're putting GOTV messaging in front of the folks that are already in your camp."

Play Episode
Money Talks...If You Know How To Listen – Stephen Aaron (527 Tracker)
Entrepreneurs
October 12, 2022
27
 MIN

"There's a big difference between somebody spending $4 million in a week and $7 million in a week, and we needed to figure out what were the accurate numbers and we were able to build an algorithm to do it."

Play Episode
Tracking The Spending Of The $9.8 Billion Midterm Elections – Kyle Roberts (AdImpact)
Entrepreneurs
October 5, 2022
23
 MIN

"One campaign always wants to know what the other campaign is up to."

Play Episode
A Candidate's Lessons Learned From Running For Office – Matthew Foldi
Operatives
September 28, 2022
34
 MIN

"I learned more from my experience of running for office than I did majoring in political science."

Play Episode
Embracing Cryptocurrency Voters – Tyler Whirty (HODLpac)
Entrepreneurs
September 21, 2022
28
 MIN

"The crypto community is a powder keg of political energy."

Play Episode
Incorporating Props & Symbols Into TV Ads – Casey Phillips (Hereford Agency)
Operatives
September 14, 2022
30
 MIN

"My brain works in very weird ways. Number one is that when a script comes, I can't get to the laptop fast enough."

Play Episode
Building Software To Solve Your Own Challenges – Joe Mansour (Speak4)
Entrepreneurs
September 7, 2022
23
 MIN

"Once someone sent a message to their lawmakers on this issue, they cared about they're, bought in and they were much more likely to then donate to the organization than if they'd just been asked directly for a hard solicitation."

Play Episode
Online Fundraising Software For Donors – Marcus Tetwiler (Sprinkle)
Entrepreneurs
August 31, 2022
36
 MIN

"We look at political contributions as a 15 billion market where the candidates have had their needs prioritized for years, while the donor experience has fallen behind."

Play Episode
The People Who Make Politics Happen – Daniel Laurison (Swarthmore College)
Experts
August 24, 2022
32
 MIN

"Having real conversations with people and not just reading from scripts, I think, would make a huge difference in how connected people to politics."

Play Episode
A Solution For Crowded Primaries – David Kanevsky (3D Strategic Research)
Operatives
August 17, 2022
26
 MIN

"Even the candidates who don't win end up with positive impressions among voters that lets them run for future offices."

Play Episode
Voter Data As A Utility – Jon Black (Data Trust)
Entrepreneurs
August 10, 2022
26
 MIN

"They were focused on building a data operation for the party. And that's kind of what led to the Data Trust in how we operate. You know, we are an entity and again, a utility for the party and not just for one candidate or one individual."

Play Episode
Training For Political Campaigns – Stephen Rowe (Leadership Institute)
Experts
August 3, 2022
25
 MIN

"Training works and the number of effectively trained activists on your side directly contributes to your success."

Play Episode
Knowing What's On Every Ballot – Alex Niemczewski (BallotReady)
Entrepreneurs
July 27, 2022
23
 MIN

"We are nonpartisan and we mean it. We have integrity around it."

Play Episode
How To Survive Crises In Business And Politics – Wesley Donehue (Push Digital)
Entrepreneurs
July 20, 2022
30
 MIN

"When the cancel culture mob comes for you, they don't want you to just lose your job temporarily. They want to make sure you are destroyed for life."

Play Episode
What It Takes To Build A Winning Campaign Website – Ryan Rodgers (The Strategy Group Co.)
Entrepreneurs
July 6, 2022
32
 MIN

"People are visual. You have to pierce the heart, then move the mind. To do that it's emotion based."

Play Episode
How To Run A Data-Driven Super PAC – Luke Thompson (Cerberus Strategies)
Operatives
May 18, 2022
48
 MIN

"We had a more comprehensive picture of the Ohio primary electorate than any other campaign in the state in history."

Play Episode
The Startup Skills Campaigns Teach – Steve Johnston (Flexpoint Media)
Entrepreneurs
April 6, 2022
24
 MIN

"Data in the car, hopefully in your passenger seat, but not necessarily the driver's seat."

Play Episode
Bringing Artificial Intelligence to Campaigns – Will Long (Numinar)
Entrepreneurs
October 6, 2021
22
 MIN

"My only experience ever with political campaigns was one Saturday in New Hampshire where I volunteered to go up with the Harvard Republican Club and knock doors for a day. It opened my eyes to this new opportunity for where technology and entrepreneurship we see in Silicon Valley hadn't really permeated as deeply.".

Play Episode
Building Scalable Political Businesses – Nicole Schlinger (Campaign HQ)
Entrepreneurs
September 8, 2021
22
 MIN

"When you make the jump from operative to entrepreneur, you have to understand that your objectives are aligned with your clients' but they are not identical."

Play Episode

About The Show —

The Business of Politics Show is a weekly interview podcast with conversations you won't hear anywhere else.

John Carter - Radio Webflow Template
YOUR HOST:

Eric Wilson

Political Technologist

Managing Partner of Startup Caucus

Our Sponsors