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"OTT has that kind of measurable reach that is valuable to a wholistic approach to political ad buying."

"What the party has to be careful of is not to become that quintessential establishment unit that nobody pays attention to."

"If you can bank votes early, it'll save you money down the stretch during GOTV, so you don't have to send those people mailed to remind them to turn out an election day. You don't have to text them, you don't have to call them."