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"What you want to know is whether this message will shift somebody's vote, not whether they think it's a good message."

"The key to undoing that skill and aversion problem is to build an ecosystem that is right wing friendly, heartland friendly, patriotism friendly."

"Comscore will tell you you're wrong about your October media. By on Thanksgiving, Nielsen will tell you that you were wrong. Next year. We needed something that gave us the speed to know if we were right or wrong last week."

"Not only were Democrats on those platforms really far outspending their Republican opponents, they were doing so in really smart, interesting ways."

"There's a small group of people who are so good at this that they can make as much money as well-heeled lobbyists downtown. Who do you want to take advice from?"

"Training works and the number of effectively trained activists on your side directly contributes to your success."

"Having real conversations with people and not just reading from scripts, I think, would make a huge difference in how connected people to politics."