The Future Of Online Fundraising – Ryan Lyk (WinRed)
"What we've seen in our testing is that personalization works. When you are tailoring content for what that person cares about, you're going to get better results."
Today we’re speaking with Ryan Lyk, CEO of WinRed, the official secure payments technology designed to help Republican candidates and committees raise more money and win. Since launching in 2019, WinRed has processed more than three billion dollars. Ryan has been with WinRed from day one and became CEO in March of this year. Before that he worked on the agency side helping candidates with their digital campaigns.
During our conversation we learn about WinRed’s latest features, what campaigns can do to take advantage of them, and what Ryan sees on the horizon for online fundraising.
Episode Transcript
Managing Partner of Startup Caucus
