Stacking Content To Beat Media Fragmentation – Zack Roday (Ascent Media)

"That's one of the beauties of stacked content is if you employ it, then you are right there on a knife edge, always ready to go and you can seize that moment."

"The next major focus is how do we direct more of these hard dollars to these candidates and campaigns?"

"Oftentimes our canvassers are as close to a candidate as any voter will ever get."

"In a world where it's kind of hard to predict what works, but it is the case that some things work better than others, that really kind of underscores the value of doing this kind of experimentation."

"Somewhere between 2012 and 2024 data has eaten up creative."

"The next time someone tells you local politics is uninteresting or inconsequential you can point them to this case."

"Public policy should promote learning about generative AI."

"TikTok was THE most important decision we made."

"If every political scientist in the planet died tomorrow, really only our loved ones would grieve."