Stacking Content To Beat Media Fragmentation – Zack Roday (Ascent Media)

"It's infuriating because some of the best known biggest publishers are really doing everything they can to discourage political advertising."

"You could come out with a logo, the designers are like, oh my gosh. And it just falls flat with voters. You're not designing for designers, you're designing for voters."

"If you're not writing with short paragraphs, what are we even doing here? Most people are going to read these on their phones. You want to write it so that it's easy to read, easier to skip."

"Why don't we take just a teeny little bit off of the placement and make a damn good ad."

"If you are looking at this landscape with all the tech changes that are happening now and that are gonna happen in the next year, five years, et cetera, and you are not thinking about how to totally restructure your process and your company, you are already a dinosaur."

"It's a little bit like old time radio. I think a lot of our audience in the political space have that in their DNA. It was something that we grew up with and it's not surprising to me that it's come back."

The creative process, there's inherent risk. And in politics, or at least within government, we are incredibly risk averse creatures. Ultimately, politics is a people business. So if you build trust first, then you can build lots of other cool stuff later.

"Organizing your campaign to take the best advantage of the tech options that are open to you. That is a really big question."

"Suddenly there is this new standard where everybody has this tool and the new challenges not competing against each other with the tools, but competing with each other against the ideas of how to use it."